Circularity Sessions: Real-World Sustainability
You’re ready to bring a circular economy mindset into your business. But what happens when your plan meets real-world demands?
In this session, we’ll dive into the practical side of circular economy design, exploring the balance between customer value, commercial viability, and sustainable innovation. How do you build a value proposition that resonates with customers and supports business goals? How do you adapt to a market where sustainable choices might challenge traditional business models?
Learn from practical examples across industries, guided by a circular economy expert who has worked on pioneering projects with brands like Riversimple, Philips, and Ikea. Gain insights into making your circular business model work for real customers.
What You’ll Learn
- How to make sustainable products that are commercially viable.
- How to design circular economy business models
- Insights into different circular business models, from subscription-based services to product leasing, using real-world case studies
- Ways to understand customer value in diverse sectors—from long-lasting products to everyday consumables.
- How to manage internal stakeholders and navigate decision-making for sustainable product design.
- Practical techniques for mapping a circular value proposition and identifying new opportunities for business innovation.
Why You Should Join
Join this session to dive deep into the commercial realities of circular design and business models. Whether you’re a designer, product manager, or business leader, gain a nuanced view of what makes circular products resonate with customers. You’ll learn directly from industry examples and get hands-on practice with a value proposition framework, helping you make customer-focused, viable decisions for circular products.
Plus, connect with industry professionals facing similar challenges, and explore potential collaborations with like-minded circular economy innovators.
The people I have met here make it a dream coming in a few times a week! I don't see myself being able to go back to working from home the same way I did before coming to Plus X Innovation, I don't think I could leave the sense of community behind. It really is something everyone who is working from home should try!
Central Research Laboratory has contributed to our journey in many ways: access to a network, manufacturing, procurement services, and workshop facilities. CRL enables us to feel like a slightly bigger company than we would otherwise be if left to our own devices. Being here at CRL as a cohort member, makes it feel a lot more real and plugged in into the ecosystem.
Besides the workshop facilities, the best thing about working in the Brighton hub has got to be being able to collaborate with people in the same building as you. The variety of expertise and experience in the building is awesome.
We could not be in a better place to grow as a company. We get amazing support from the Plus X Innovation staff, plus collaboration opportunities with the other inspiring residents and companies. We feel like we’re living in the future of workplaces in the present and that is pretty damn cool.
Through my time at Plus X Innovation my business has turned from a student project into a registered R&D company. My favourite thing about being at Plus X Brighton is having a mini family in the office and a beautiful space to be the best you and make the best connections.
Facilitator
Mark Hodgson is a specialist in circular business models and value propositions, with experience supporting both large and small companies in sectors including fashion, household goods, electronics, and transport. As a founder of several sharing and circular businesses, Mark has successfully raised investment and provided mentorship to numerous startups through business accelerator programs.
Who should attend?
- Designers looking to align sustainable design choices with market needs.
- Founders and entrepreneurs aiming to launch or refine circular products, services, or business models.
- Product developers and managers in industries like fashion, consumer electronics, retail, FMCG, automotive, and more.
- Professionals in supply chain, retail, or manufacturing who want practical insights into sustainable business shifts.
- Anyone interested in aligning Net Zero goals with a commercial value-driven approach.
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