Podcasts are currently in the spotlight, and for good reason. With the widespread use of smartphones and fast internet, high-quality content is now at your fingertips.
But for businesses, podcasting is more than just a trend - it's a powerful branding tool. It allows you to communicate your company's message directly to your consumers in an entertaining, engaging, and thought-provoking way, all while being incredibly convenient for your audience.
If you’re thinking about starting a podcast for your business, here are some things you might want to think about, but remember that the quality will represent your brand. While it might be tempting to just hit record on your laptop, high-quality podcasting facilities are more available than you think.
At Plus X Innovation, we’ve got a top-of-the-range podcasting suite in Brighton, with post-production facilities available to book so you can turn up and record the podcast that your business deserves.
What you need above all else is a point of view; think carefully about what your message is and how you want to impact your audience. Then, tailor your episodes for that purpose.
What are the Brighton Podcasts you don't want to miss?
The suite has been the recording home to many engaging and innovative conversations with dynamic business leaders and founders from our community and beyond. Brighton is bursting with some of the country’s most exciting startups and creative talent, so it’s little wonder it’s having a bit of a renaissance in the podcasting world. Check out some of our favourite local podcasts below:
Different Hats with Sam Thomas
The Different Hats Podcast is a platform for people to share their inspiring stories with the world, highlighting entrepreneurs who feel like they have to be all things to all people (and wear all the ‘hats’). The podcast elevates the brand of the County Business Club Sussex 100 with storytelling and beautifully showcases how success can be seen differently and gives a view beyond the performative side of entrepreneurialism.
Connected Brighton
As the self-proclaimed social concierge service for Brighton and Hove, Connected Brighton introduces new people, places, and products across the area and brings them together through events, its business club, and its social club. The podcast elevates the brand’s offer another step further by interviewing local Brighton and Hove connectors, celebrities, and leaders for fascinating Brighton-centric conversations to discover all that the city has to offer.
The Brighton Paradox
This truly is the podcast for seasoned Brightonians. The investigative podcast delves deep into the city's recent economic and cultural history and thoughtfully examines its persistent limbo state of being both an innovative hub of creativity, eco-activism and business development and a tourist-based party town suffering from underfunding. The podcast explores Brighton and Hove’s potential and what change needs to look like.
Hear from the Podcast Suite users themselves…
One of our active members, Cosaris, recently started recording their company’s podcast in the Brighton studio:
“Cosaris has really benefitted from great support here. From the setup, the quality studio tech and the ability to host some of our guests in-person within our own building, it's all been a positive part of our initial steps into the audio content format! 🎙”
- Jonathan Taylor, Head of Creative at Cosaris
If this list has inspired you to get started on your own podcast, then take a tour of our podcasting suite in Brighton to get started.
Book a tour here.